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Publisher Terms

Last updated: July 20, 2026

These Publisher Terms (the "Terms") govern your participation in the TrafficSigma network as a publisher - that is, as an owner or authorized operator of websites, applications, Telegram Mini Apps, or other inventory monetized through TrafficSigma. By registering a publisher account, adding a traffic source, or serving a TrafficSigma ad tag, you agree to these Terms. They are distinct from the Advertising Agreement, which governs advertisers.

These Terms incorporate the Terms of Service, the Acceptable Use & Prohibited Content Policy, the Anti-Fraud Policy, the AML / KYC Statement, and the GDPR & Data Processing Addendum.

1. Eligibility and account

You must be at least 18 years old and legally able to enter into contracts, and you must register with accurate information that you keep up to date. You may be asked to verify your identity or your company details, and to complete the checks described in our AML / KYC Statement, before payouts are released. One publisher may hold only one account unless we agree otherwise in writing; duplicate accounts created to evade a suspension may be closed and their balances forfeited.

2. Ownership of inventory

You represent and warrant that you own, or are expressly authorized to monetize, every property and traffic source you register, and that doing so does not breach any third-party terms - including the terms of the app stores, hosting providers, messaging platforms, or CDN networks you use. You must register each property or source accurately and must not serve TrafficSigma ads on inventory you have not registered.

3. Traffic quality standards

  • Traffic must come from genuine human users acquired by lawful means.
  • Declared GEO, format, device, category, and placement must accurately match reality.
  • Ad placements must be visible, non-deceptive, and consistent with the format specification.
  • You must disclose material changes to your traffic sources, acquisition methods, or content categories.
  • You must comply with our Anti-Fraud Policy at all times; the network applies pre-bid filtering, real-time detection, and post-campaign analysis to your traffic.

4. Prohibited traffic and conduct

The following will result in enforcement action, up to termination and forfeiture:

  • Artificial traffic: bots, emulators, scripted or automated agents, and purchased or exchanged clicks and impressions.
  • Incentivized or coerced engagement on campaigns not sold as incentivized, including forced clicks and reward-gated interactions.
  • Deceptive placement: ad stacking, hidden or zero-pixel frames, out-of-viewport serving, abusive auto-refresh, fake close buttons, and elements engineered for accidental clicks.
  • Misrepresentation of the domain, app, publisher identity, or inventory category, including domain or app spoofing.
  • Malware, forced redirects, and unwanted software on any property serving our tags.
  • Prohibited content as defined in the Acceptable Use Policy - notably CSAM, pirated content, illegal goods, hate speech, and unlicensed regulated offers.
  • Tag manipulation: altering, wrapping, or re-selling our tags, or injecting ads into third-party pages via extensions, toolbars, or proxies.
  • Self-clicking or arranging for others to interact with ads on your own inventory.

5. Consent, notices, and end-user data

Where advertising delivered through your inventory involves cookies, identifiers, or other processing of end-user personal data, you are responsible for providing the required privacy notice and for obtaining and evidencing any consent required in the geographies you serve, including under the ePrivacy rules, the GDPR, the UK GDPR, and applicable US state privacy laws. You must not pass to us any special-category data, any data relating to children, or any data you are not lawfully permitted to share. You must honour opt-out signals where the law requires it, and you must maintain your own accurate privacy and cookie notices.

6. Revenue, reporting, and payouts

You earn revenue on the terms shown in your account for each format and placement. Our measurement and reporting systems are the authoritative record of delivered volumes and earnings, subject to the dispute process in the Anti-Fraud Policy. Earnings are provisional until validated: amounts attributable to invalid traffic, advertiser chargebacks, or breaches of these Terms may be adjusted, withheld, or reversed.

  • Payouts are made to the verified payment details on your account, on the schedule and via the methods shown in the platform.
  • A minimum payout threshold applies; balances below it roll over to the next period.
  • Payment-provider, network, and currency-conversion fees may be deducted or borne by you, as indicated at the time of withdrawal.
  • You are solely responsible for your own taxes, social contributions, and any withholding or invoicing obligations in your jurisdiction, and you must provide any tax documentation we reasonably request.
  • We may withhold a payout while an investigation, KYC check, or lawful request from a provider or authority is pending, and we will tell you when we do so unless prohibited from doing so.
  • Dormant accounts with no activity for an extended period may be closed, with any remaining verified balance handled in accordance with applicable law.

7. Relationship of the parties

You act as an independent contractor. Nothing in these Terms creates an employment relationship, partnership, joint venture, or agency between you and TrafficSigma, and neither party may bind the other. You are responsible for your own costs, staff, and equipment.

8. Intellectual property and publicity

We grant you a limited, revocable, non-exclusive, non-transferable licence to use our tags, SDKs, and documentation solely to monetize your registered inventory. You may not modify, decompile, or sublicense them. Neither party may use the other’s trademarks in publicity without prior written consent, except that we may list your property in an aggregated, non-identifying way in inventory descriptions.

9. Confidentiality

Non-public information exchanged under these Terms - including rates, advertiser identities, technical documentation, and platform data - is confidential and must not be disclosed except to personnel and advisers who need it and who are bound by equivalent obligations, or where disclosure is legally required.

10. Warranties and disclaimers

You warrant that your inventory, content, and traffic comply with these Terms and with applicable law in every geography you monetize. The Services are provided "as is" and "as available". We do not guarantee any fill rate, eCPM, revenue level, demand availability, or uninterrupted service; forecasts and historical figures are illustrative only.

11. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or goodwill. Our aggregate liability under these Terms will not exceed the total validated earnings payable to you in the three (3) months preceding the event giving rise to the claim. Nothing here limits liability that cannot lawfully be limited.

12. Indemnification

You will indemnify, defend, and hold harmless TrafficSigma and its affiliates from and against claims, damages, losses, liabilities, and reasonable expenses arising out of your inventory, your traffic, your content, your handling of end-user data, or your breach of these Terms or applicable law.

13. Suspension, termination, and forfeiture

Either party may terminate these Terms at any time on notice. We may suspend or terminate your account immediately, and withhold or reverse affected earnings, where we identify invalid traffic, prohibited content, misrepresentation, sanctions or AML concerns, or any other material breach. Verified earnings that are unaffected by the breach remain payable. Sections that by their nature survive termination - including confidentiality, warranties, liability, indemnification, and governing law - will survive.

14. Changes to these Terms

We may update these Terms from time to time. Material changes are reflected in the "Last updated" date above and, where appropriate, notified through the platform or by email. Continued participation after an update constitutes acceptance.

15. Governing law and disputes

Consistent with our other agreements, these Terms are governed by the laws of Switzerland, without regard to conflict-of-laws rules, and disputes are subject to the exclusive jurisdiction of the competent courts of Switzerland unless mandatory law provides otherwise. [GOVERNING LAW AND FORUM TO BE CONFIRMED BY QUALIFIED COUNSEL AGAINST THE OPERATING ENTITY’S ACTUAL PLACE OF INCORPORATION.]

16. Contact

Publisher support and questions about these Terms: [email protected].