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Glossary
The performance-marketing glossary
Every pricing model, ad format, and targeting term media buyers and affiliates actually search for - defined in plain language, with links to the deeper guide or product page where it lives.
C
- Calendar PushView definition
- ClickView definition
- ClickunderView definition
- ConversionView definition
- CPA (Cost Per Action)View definition
- CPC (Cost Per Click)View definition
- CPL (Cost Per Lead)View definition
- CPM (Cost Per Mille)View definition
- CR (Conversion Rate)View definition
- CTR (Click-Through Rate)View definition
D
I
P
R
S
Terms are being added - check back soon.
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