How we research and write

Articles are written by people who work on TrafficSigma's own advertising platform, so a large share of what we publish - ad format mechanics, targeting options, pricing models, campaign workflows - is drawn directly from how the platform itself operates.

Where an article cites a figure, statistic, or claim about the wider industry rather than about TrafficSigma, we name the source inline, in the sentence making the claim - a regulator, an industry research firm, a platform's own published data - so a reader can see where a number came from without leaving the paragraph. Articles that draw on several named sources also collect them in a closing "Sources referenced" section; shorter pieces with only an inline mention or two, or with no wider-industry claims at all, don't carry a separate section, since there would be nothing in it beyond what the text already says.

Numbers describing TrafficSigma itself (pricing, formats, geographic coverage) are checked against the current state of the platform before publication. Numbers describing the broader market are checked against the cited source at the time of writing.

Markets we write about - performance advertising, push and pop traffic, iGaming and affiliate verticals - move quickly. A figure that was accurate when an article was published can go stale; that is exactly what the "Last updated" date on every article is for, and why we revisit older posts rather than leaving them untouched indefinitely.

If you spot an error - a stale figure, a broken link, a claim that no longer holds - please tell us via the Contact Us page. We review every report.

When a correction is warranted, we update the article and its "Last updated" date. We do not quietly rewrite articles to erase a past mistake without updating that date - the point of showing it is that readers can see when an article was last touched.

TrafficSigma is a self-serve performance ad network. Our blog exists to help advertisers and publishers evaluate and use ad formats and verticals - including, naturally, our own platform. Articles may reference or link to TrafficSigma's own products and sign-up pages; where that happens it is a promotional link to our own service, not a paid or third-party affiliate placement.

We do not accept payment from third parties to influence article content or rankings on this blog.