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ROAS (Return on Ad Spend)
Also called: ROAS, Return on Ad Spend
Revenue generated per unit of ad spend, expressed as a ratio or multiple (e.g. "3x ROAS" = $3 revenue per $1 spent). Unlike ROI, ROAS does not subtract the spend itself, so a campaign can show a strong ROAS and still be unprofitable once margin is applied.
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