Case Study

Push Ads Case Study: Trading Offer for Italy

Explore the new strategy to benefit from Trading offer promotion in Italy with push traffic and optimization by TrafficSigma.

Period: 26 days
Client: Solo marketer
Goal: CPA ~ $50 reg
GEO: ITA
Traffic channel: Push ads

"I have been launching campaigns on TrafficSigma traffic for a few years now, and tested various formats like push ads, in-page, pops, domain redirect and even Telegram mini apps. As working mainly with financial offers, particularly Trading platforms, push traffic seemed like bringing the best results. Tier-1 geos show good CR for this niche, so do particular Tier-3 geos, but I stopped at Italy, as it features the best FtD rate by my experience."

The initial goal was to utilise as many tools as required to keep the campaign is CPA within $50. For that, the push ads campaign was decided to launch in an in-house automatic optimization flow, with expected regular traffic sources adjustments by TrafficSigma managers manually. As the estimated campaign is duration was set up to a month, the daily budget was calculated at $150.

Case Study: Setting Up Push Ads Campaign and Optimization

In order to start moving towards the desired CPA target immediately, the push campaign was adjusted exactly to get more chances on successful optimization.

The TrafficSigma campaign insights dashboard

1. Launching in Performance Mode for automatic push traffic optimization

The in-house optimization flow at TrafficSigma is set to select only the most performing traffic sources according to targeting parameters, whitelists, and then add them to the campaign. Thus, the sources with the highest response are going to be prioritized by default, potentially increasing the CR.

Performance Mode is the perfect opportunity to set effortless traffic filtering, since push ads circulate millions of impressions daily across all the popular geos.

An example of a push ad creative used for the Trading offer — An example of creatives used for Trading offer promotion on push ads

2. Adding diverse creatives to determine the best responded

The best tactic to detect the creatives that will attract relevant users is to add as many product-related variables as possible, and monitor which perform better than the others. This way, by gradually removing the under-delivering creatives, the campaign will be slowly narrowed to target audience only with the precise advertisements.

By adding about 5 different creatives, trying separate approaches to the audiences, we supplied the campaign with Italy-oriented push ads of strong Finance/Trading resemblance.

The TrafficSigma audience and targeting settings

3. Targeting only the most likely converting cases

Narrowing down the push campaign is parameters from the launch is not only highly non-advisable, but also might be harmful as that will leave out great parts of traffic and potential audience. Considering that, after selecting Italy as the target geo, we left the primary and advanced specifying options regarding regions of the country, OS, language, browser, internet carriers, untouched.

The only noticeable adjustment was setting the Impressions cap and Clicks cap both to 1 action for a person per day. Limiting these options narrows down the interactions with the potential audiences to the extent of paying only for the engagement that is more likely to bring conversions.

The TrafficSigma budgeting and audience settings

4. Optimal budgeting, choosing performing sources and optimizing traffic

Since the primary target is taking only the best cost-effective traffic sources, the optimal budgeting for the push ads campaign was estimated to include as many potential sources as possible. The daily budget was set at $150, while the traffic distribution locked on ASAP, providing placements as soon as the bid hit the WinRate.

The TrafficSigma top performing traffic sources table

Furthermore, to supply campaigns only with the traffic of the greatest converting potential, we targeted the Premium group that contains only the already tested and performing sources. This was to secure the provision of high-quality traffic flows to the offer, while all the filtering tools to determine the most efficient push sources applied.

The TrafficSigma conversion tracking setup

As required to enable some tools for advanced optimization at TrafficSigma, we connected the affiliate marketing tracking software and made sure the traffic data and conversion were attributed correctly. This was preceding the adjusting of Automated rules, a helpful optimization functionality to filter traffic sources by custom criteria on performance or profitability.

To cover all the possible angles, additionally to rule-based optimization, we decided to also adjust costs with Micro bidding on some parameters at TrafficSigma manager is discretion every week.

The TrafficSigma campaign scheduling calendar

5. Scheduling campaign for the most active audience hours

Setting the time when the users would be the most active and responsive was also an important topic at launching the push ads campaign, and it was agreed on the displayed schedule. The audience from Italy who was particularly interested in Financial or Trading products online was expected to reach its activity peak at the selected time gap as many leads were gathered primarily during that daytime on similar promotions before.

Case Study Results: Cost-Effective Push Ads Promotion of Trading Offer in Italy

Registrations: 87
Deposits: 32
Cost per conversion: $45.4 per reg / $121.87 per dep
Impressions: 196 million
Clicks: 92K
CPC: $0.042
Spend: $3,900

The TrafficSigma campaign performance overview table

After 26 days the campaign was paused to estimate the results and even at first sight they were great.

By the end of that period, the push ads campaign gained over 193 million impressions and more than 90K clicks, as the average final CPC was at $0.042. Since the client is offer was counting on both new leads and deposits, those were 86 and 32, respectively.

The interesting fact is that supported by automated optimization and manager is custom bidding occasional interference several times a week, the CPA costs were significantly reduced down to about $45 per registration and $121 per deposit.

"Previously, me and my manager tested various strategies for promoting in Italy, including Manual CPC set ups, New subscriber lists, not only on push ads. By agreeing on an automatic solution promised to be the most optimal and not that complex, the results were more than satisfying. The CPA price was successfully reduced almost in half from the initial point, $45 for a lead on average, and sometimes we get it even cheaper."

As the goal was complete, it seemed like a good tactic to get cheaper leads with push traffic, even though targeting Tier-1 regions that demand higher budgets. In fact, both with TrafficSigma managers expertise and automatic tools to optimize traffic sources it was achieved even with a slightly greater outcome than expected. Our client seemed pleased with the results and wished to proceed with the tests in the future, as we share this push ads case for the benefit of our marketers.