Top 15 Gambling Affiliate Programs and Platforms for 2026

Market-research estimates for global online gambling revenue in 2026 range from roughly $97 billion to $124 billion depending on methodology, with most forecasts agreeing on double-digit annual growth and H2 Gambling Capital projecting the broader global gambling market to clear $1 trillion in gross gaming revenue by 2030.

Whichever estimate you trust, the number that matters to affiliates is simpler: operators keep funding affiliate marketing as one of their top acquisition channels, because it's the rare channel that only gets paid when a real depositing player shows up.

The TrafficSigma team reviewed the commission structures, payout terms, and GEO coverage of the industry's most established igaming affiliate programs - spanning in-house operator programs, CPA networks, and gambling affiliate marketing platform infrastructure - to build this ranking. Below are the 13 best casino affiliate programs worth your application in 2026, plus a closing section on the gambling affiliate software and casino affiliate marketing platforms that sit behind many of them - what each pays, and how to actually get qualified traffic in front of them.

Seven criteria decided which casino affiliate programs made this list

There's no single "best" gambling affiliate program for every affiliate - a program that's excellent for a Nordic slots-review site can be a poor fit for an affiliate running Tier-2 GEO push campaigns, and a sportsbook-heavy portfolio needs different terms than a pure-casino one. Instead of picking one "winner," the TrafficSigma team evaluated each program against the criteria that actually determine whether an online casino affiliate program pays reliably and lets you scale.

• Commission structure and flexibility: Whether the program offers CPA, RevShare, a hybrid model, or lets affiliates negotiate their own structure once they hit volume. Programs that lock every affiliate into one rigid model score lower than ones that adapt terms to traffic quality and volume.
• Payout terms and reliability: Minimum payout thresholds, payment frequency (weekly, monthly, net-30/net-45), accepted payment methods, and the program's track record of paying on time without disputes.
• GEO and brand portfolio: How many licensed markets and brands sit under one affiliate account. A multi-brand, multi-GEO program lets you route traffic to whichever offer converts best in a given market without juggling five separate logins.
• Tracking and reporting technology: Real-time dashboards, sub-affiliate/sub-ID tracking, postback support, and API access - whether the program runs on established casino affiliate marketing software or an in-house build. Affiliates running paid traffic can't optimize against a 24-hour reporting lag.
• Compliance and licensing footprint: Whether the operator(s) behind the program hold recognized gambling licenses (UK Gambling Commission, Malta Gaming Authority, Curaçao, or regional equivalents) in the markets they promote in - this protects affiliates from promoting an offer that gets pulled or blacklisted.
• Negative carryover and contract terms: Whether RevShare deals carry losing months forward against future earnings, and how restrictive the brand-bidding and marketing-channel policies are.
• Support and affiliate management: Whether the program assigns a dedicated affiliate manager who actually answers, versus a ticket queue you never hear back from.

Weigh these against your own traffic sources, GEOs, and volume before picking a primary program - the right fit depends on what you're already sending, not just which program advertises the highest headline rate.

Get iGaming traffic from TrafficSigma now!

13 gambling affiliate programs made the cut on payout reliability and GEO breadth

The TrafficSigma team runs paid traffic into iGaming offers across 248+ GEOs every day, which means we see firsthand which top casino affiliate programs actually convert, pay on schedule, and support high-volume push, pop, and Telegram Mini App traffic without friction. That vantage point - plus direct experience with the gambling affiliate software and tracking stacks behind each program - is what shaped this list.

Here are all 13 ranked programs, in order, before the detailed breakdown below (Better Collective and Income Access are gambling affiliate software and network platforms rather than joinable programs, so they get their own section afterward):

1. Bet365 Partners
2. 888 Affiliates
3. Entain Partners
4. FDJ United Affiliates (formerly Kindred Affiliates)
5. Betsson Group Affiliates
6. ComeOn Connect
7. LeoVegas Affiliates
8. Rootz Affiliates
9. 7StarsPartners
10. PartnerRoom (formerly Videoslots Affiliates)
11. Slotland Affiliates
12. CrakRevenue (iGaming Vertical)
13. Rewards Affiliates (Casino Rewards)

Now let's review each gambling affiliate program in detail.

1. Bet365 Partners

Bet365 Partners is the in-house affiliate program for Bet365, one of the largest privately held sportsbook-and-casino operators in the world, with regulated market access across the UK, Australia, Canada, Brazil, and parts of Europe, plus select regulated US states. The brand's scale and name recognition make it one of the highest-intent affiliate offers available - plenty of your traffic will already know the brand before they click.

The program offers RevShare, CPA, and hybrid deal structures, with industry directories reporting RevShare bands in the 20-35% range, typically split between casino and sportsbook verticals since the two have very different player lifecycles - treat that range as reported rather than a published rate card, since Bet365 doesn't post one publicly. Reporting runs through a real-time affiliate dashboard, and payments are processed monthly once the minimum threshold is met. Because Bet365 operates its own in-house tech rather than a third-party affiliate platform, tracking accuracy and attribution tend to be tightly controlled.

The trade-off is stricter compliance: given the brand's size and regulatory footprint, expect closer scrutiny of your traffic sources and marketing channels during approval than with a smaller operator.

2. 888 Affiliates

888 Affiliates is the affiliate program for 888 Holdings, one of the longest-running publicly listed online gambling operators, covering 888casino, 888poker, and 888sport under one account. The program has operated continuously since the early 2000s, giving it one of the longest verifiable track records in the industry.

Affiliates can choose between RevShare, CPA, and hybrid deal structures. Industry directories report tiered RevShare in the 20-40% range based on the net revenue generated by referred players - the more depositing players you send, the higher the percentage band you unlock - alongside tiered CPA reportedly spanning roughly $65-$200 depending on GEO and player quality, against a reported $250 minimum payout. Treat these as directory-reported figures rather than 888's own published rate card. Payments run monthly, and the dashboard supports sub-affiliate tracking for larger portfolios.

The multi-brand structure is the real advantage here: one signup gives you casino, poker, and sports betting offers to route traffic to, so you're not stuck promoting a single vertical if your audience's interest shifts.

3. Entain Partners

Entain Partners is the single affiliate program covering Entain plc's entire brand portfolio, including bwin, Ladbrokes, Coral, Sportingbet, Sports Interaction, PartyPoker, and PartyCasino - a wider single-login brand spread than almost any other program on this list. Entain is a large, publicly listed operator group, which gives the program unusual scale for affiliates who want one relationship to cover both sportsbook and casino verticals across multiple brand identities.

Commission runs on a tiered RevShare model published at 25-35%, scaling by the number of new sign-ups an affiliate refers each month, plus CPA and hybrid deals negotiable for higher-volume affiliates. Entain Partners pays monthly against a €100 minimum threshold and states no negative carryover on RevShare balances - a policy change the program made effective December 1, 2024, so a losing month no longer drags down the next one. The program operates under a Gibraltar gambling licence. The dashboard supports real-time reporting, sub-affiliate tracking, and standard monthly payments. Because it's one program spanning many brands, affiliates can test which specific brand converts best in a given GEO without reapplying elsewhere.

The scale of the brand list is a genuine advantage for affiliates running broad, multi-market traffic rather than a single-country campaign.

4. FDJ United Affiliates (formerly Kindred Affiliates)

FDJ United Affiliates is the in-house program for the operator behind Unibet, 32Red, Maria Casino, Bingo.com, and several other regional brands, all managed under one affiliate account. The program was known as Kindred Affiliates until Kindred Group was acquired by France's FDJ and the combined business rebranded as FDJ United - kindredaffiliates.com now redirects to fdjunitedaffiliates.com, so affiliates searching the old name should expect the new one. FDJ United holds licenses across multiple regulated European markets, which makes this program a strong fit for affiliates targeting compliance-conscious Tier-1 traffic.

The program runs primarily on tiered RevShare reported in the 20-35% range, plus CPA reported at roughly €40-80 for sports, €100-125 for poker/bingo, and €150-200 for casino, against a €100 minimum payout - figures that come from industry affiliate directories rather than a published rate card, so confirm current numbers with your affiliate manager before modeling projections. The program is reported to run a 45-day tracking cookie. Reporting includes real-time stats, a sub-affiliate commission structure for affiliates who refer other affiliates, and postback support for pixel-based tracking.

Affiliate managers are assigned per region rather than handling a global queue, which affiliates in this program consistently cite as a differentiator versus programs with generic support tickets.

See TrafficSigma pricing and ad formats

5. Betsson Group Affiliates

Betsson Group Affiliates covers Betsson, NordicBet, Betsafe, CasinoEuro, and other brands under the Betsson AB umbrella, a Nasdaq Stockholm-listed operator with a multi-decade operating history in Nordic, broader European, and Latin American markets. The program has built a reputation for straightforward, transparent commission reporting.

Commission options include RevShare, CPA, and hybrid deals, with published RevShare running up to 45% on Betsson and Inkabet specifically and up to 40% on the group's other brands (Betsafe, NordicBet, CasinoEuro, Rizk, Guts) - published tier thresholds that make it easier to forecast what a growing traffic volume will actually earn versus programs that keep tier breakpoints opaque. Minimum payout is €50, paid monthly around the 10th, and the program states no negative carryover, plus a 10% sub-affiliate commission. No CPA figures are published for this program, so confirm any CPA rate directly. Payments are processed via standard methods including wire transfer and e-wallets, and the platform provides API access for affiliates who want to pull stats directly into their own tracking stack rather than checking a dashboard manually.

For affiliates running push or pop traffic into Nordic, European, or Latin American GEOs specifically, the brand portfolio's regional licensing depth is a meaningful advantage over generalist programs.

6. ComeOn Connect

ComeOn Connect is the affiliate program for the ComeOn Group, covering 15-plus brands including Casinostugan, Eurolotto, Get Lucky, Mobilebet, and Sunmaker alongside the flagship ComeOn brand - a Malta-headquartered operator with a sportsbook-plus-casino portfolio. The dual sportsbook/casino mix makes this program a useful pick for affiliates whose traffic swings seasonally between betting events and slots-driven casino interest.

ComeOn Connect publishes one of the more transparent tiered commission structures in the industry: casino RevShare runs roughly 25% on the first €10,000 of monthly net gaming revenue, rising through 30%, 35%, and 40% bands up to €50,000, and 45% beyond that; sportsbook RevShare follows the same revenue bands starting around 20% and rising to roughly 40% at the top tier. Minimum payout is €50, paid monthly within 10 working days, and the program states no negative carryover - balances reset each month rather than carrying forward. A 30-day tracking cookie and 10% sub-affiliate commission round out the terms, and reporting runs through a real-time dashboard with sub-affiliate tracking.

Affiliates who run both sports-content and casino-content traffic tend to prefer single-program access to 15-plus brands over managing separate logins with separate operators.

7. LeoVegas Affiliates

LeoVegas Affiliates is the in-house program for LeoVegas Group, now owned by MGM Resorts International, covering LeoVegas, Royal Panda, Pink Casino, GoGo Casino, 21.co.uk, Expekt, BetUK, and several other brands across casino, live casino, and sportsbook verticals. The operator holds a Malta Gaming Authority corporate licence (MGA/CRP/237/2013) alongside additional local licenses in markets including the UK, Netherlands, Germany, Sweden, and Ontario, and the program still exhibits at major industry events like iGB L!VE, which is a reasonable proxy for a program that's genuinely active rather than winding down.

This entry replaces Genesis Affiliates, which we previously listed here - Genesis Global had its Malta Gaming Authority licence cancelled in January 2024 after entering insolvency, and its affiliate program is defunct. LeoVegas Affiliates is reported by multiple independent affiliate directories to run tiered RevShare of roughly 25% on the first €5,000 of monthly net revenue, 30% up to €15,000, 35% up to €30,000, and 40% beyond that, with CPA and hybrid deals available on request, a 5% sub-affiliate commission, and no negative carryover. Reported minimum payout is €50, paid monthly (within roughly 15 days of month-end), run on the NetRefer affiliate platform. Treat these as directory-reported figures rather than a published rate card, and confirm current terms during onboarding.

The multi-brand, MGM-backed portfolio gives affiliates a genuinely active alternative to the defunct Genesis lineup, with a comparable geo-flexible, internationally-facing brand mix.

8. Rootz Affiliates

Rootz Affiliates covers the Rootz Ltd portfolio - Wildz, Caxino, Spinz, Chipz, and Wheelz - a group of MGA-licensed casino brands that launched its affiliate program in 2020 and has since become a regular presence at industry conferences like iGB Barcelona. The relatively newer brand set is built on a modern, mobile-first casino experience across all five properties.

The program runs on tiered RevShare: below €5,000 in monthly net revenue pays 25%, €5,000-€15,000 pays 30%, €15,000-€30,000 pays 35%, and above €30,000 pays 40%. Minimum payout is €100, paid monthly around the 10th-15th, and - contrary to what this entry previously stated - Rootz's own published terms are explicit that negative balances never carry over to the following month, not the standard carryover found elsewhere in the sector. The program is licensed by the Malta Gaming Authority and Germany's GGL. Reporting runs on a dedicated affiliate-marketing platform with real-time stats and postback tracking.

For affiliates looking for a multi-brand program without the corporate complexity of an older, larger operator group, Rootz's five-brand portfolio under one login is a practical middle-ground option.

Launch your next campaign on TrafficSigma traffic

9. 7StarsPartners

7StarsPartners represents a large portfolio of roughly 17 casino brands, including Rabona, Wazamba, Malina, BoaBoa, and Nomini, positioning itself as one of the higher-commission programs in the space. Because several published commission figures for this program run well above the industry's typical range, affiliates should confirm current tier terms directly during onboarding rather than relying solely on marketing copy.

The program is built around tiered RevShare - published at 45-60% for casino and 30-45% for sportsbook - with CPA and hybrid options available and a 5% sub-affiliate commission. Minimum payout is €100 per calendar month, and a shortfall rolls forward rather than being forfeited. Payments are processed monthly by the 20th, and the program states no negative carryover: balances are zeroed monthly, with exceptions the program reserves for fraud or high-roller cases. Its multi-brand structure gives affiliates flexibility to route traffic across whichever of the 17 brands performs best in a given GEO. Reporting includes a real-time dashboard and sub-affiliate tracking.

The sheer brand count is the main draw here - it functions almost like a mini-network within a single affiliate program, which suits affiliates who like to split-test offers across many similar brands rather than commit to one.

10. PartnerRoom (formerly Videoslots Affiliates)

PartnerRoom promotes Videoslots Casino and its sister brands, one of the most recognized slots-focused casino names in the regulated European market. The program was previously branded Videoslots Affiliates; videoslotsaffiliates.com is no longer live, and the program has consolidated onto partnerroom.com under the new PartnerRoom name - affiliates searching the old brand should use the new one going forward.

PartnerRoom is reported to run tiered RevShare in the 25-45% range, scaling by monthly first-time-depositor (FTD) volume, with CPA available for specific campaigns and no negative carryover reported. Payments are processed monthly. These figures come from industry affiliate directories rather than a published first-party rate card, so confirm current bands and thresholds directly during onboarding.

Because Videoslots' brand identity leans heavily on game variety and slot mechanics content, it pairs especially well with affiliates producing slot-review or comparison content, and equally well with paid traffic aimed at slots-interested audiences.

11. Slotland Affiliates

Slotland Affiliates promotes Slotland Casino alongside sister brands WinADay and CryptoSlots, a crypto-focused property under the same affiliate umbrella - a useful detail for affiliates whose audience prefers crypto deposit and withdrawal options over traditional payment methods. The portfolio is notably US-facing relative to most other programs on this list.

Slotland publishes six RevShare tiers based on net gaming revenue (NGR): $0-5,000 pays 25%, rising through the middle bands to 50% at $100,000+. Minimum payout is $50, paid on the second business day of the month, and the program states no negative carryover. The standout detail: Slotland pays affiliates exclusively in cryptocurrency - Bitcoin, Ethereum, Litecoin, Monero, USDT, or USDC - with no traditional fiat payout option, and runs a 30-day tracking cookie. Reporting runs through a standard affiliate dashboard.

The crypto-casino sister brand is the differentiator here: if you're running traffic toward crypto-friendly gambling audiences, this is one of the few established programs on this list with a dedicated crypto property built in - and its affiliate payouts are crypto-only besides.

Create Ads with TrafficSigma today!

12. CrakRevenue (iGaming Vertical)

CrakRevenue is a large, multi-vertical CPA network with a dedicated gambling offer vertical sitting alongside its better-known verticals in other high-payout categories. For affiliates who prefer a single network relationship across multiple offer types rather than juggling several single-brand casino logins, CrakRevenue's gambling offers sit conveniently alongside its other campaigns.

The gambling vertical is CPA-heavy, with per-action payouts on Bi-Monthly Net 7/15/30 pay periods. Minimum payout is $100 for MassPay, Paxum, or PayPal, or $500 if you're withdrawing via Bitcoin or wire transfer - a threshold that differs meaningfully by payment rail, so pick your payout method with that gap in mind. A standout feature is CrakRevenue's SmartLink technology, which automatically routes a click to whichever active gambling offer is converting best for that visitor's GEO and device - useful for affiliates running broad paid traffic who don't want to manually split-test dozens of individual operator offers. Reporting includes real-time tracking and an established affiliate-manager support structure.

The trade-off versus a single-operator program is offer breadth over depth: CrakRevenue aggregates gambling offers from multiple brands rather than giving you one deep, long-term relationship with a single operator.

13. Rewards Affiliates (Casino Rewards)

Rewards Affiliates is the affiliate arm of the Casino Rewards group, a loyalty-program-driven casino portfolio that includes Captain Cooks Casino, Zodiac Casino, Luxury Casino, Yukon Gold Casino, and Villento Casino, among others, run by Apollo Entertainment Group. The group's defining feature is its cross-brand loyalty program, which affiliates say tends to produce stronger long-term player retention than single-brand casinos without a shared rewards system.

The actual commission structure is volume-tiered RevShare rather than any kind of elevated introductory rate: 0-10 new players in a month pays 25%, 11-20 pays 30%, and 21+ pays 35%. Alongside that, the program offers a flat $50 CPA per qualified player, contingent on a $100 minimum first deposit. Payments are processed monthly by the 7th against a $200 minimum, and the program states no negative carryover. Reporting runs through a real-time affiliate dashboard.

The multi-brand loyalty structure is the real appeal: sending a player to any brand in the Casino Rewards portfolio taps the same cross-brand retention engine, which can mean steadier long-term RevShare income than a single standalone casino offers.

Get iGaming traffic from TrafficSigma now!

Gambling affiliate software and casino affiliate marketing platforms: Better Collective and Income Access

The 13 programs above are all operator-direct offers an affiliate can apply to and join. The two names below aren't - they're infrastructure. Ranking them 1-15 alongside joinable programs, as earlier versions of this list did, was a category error: a reader following this article's promise would try to "join" a listed media company or a piece of tracking software. They still matter to understand, since most affiliates in this space eventually run into both, but they belong in their own section rather than the ranked list.

Better Collective

Better Collective is a publicly listed affiliate media company - not a program affiliates "join" in the traditional sense, but a large-scale player in the gambling-affiliate space worth understanding, since it (along with peers like Catena Media and Raketech) owns many of the review, comparison, and tipster sites that dominate organic search results for casino and sportsbook keywords, including properties like HLTV, FUTBIN, and Action Network. Better Collective is listed on Nasdaq Copenhagen and reported FY2024 revenue of roughly €371.5 million, operating its own portfolio of media properties that themselves earn affiliate commission from operators, rather than recruiting individual affiliates the way an operator's in-house program does.

For most affiliates reading this list, Better Collective isn't a signup target - it's a competitor in the organic-search layer of the funnel, and a useful benchmark for how much scale is achievable in this vertical through content and SEO alone. Affiliates running paid traffic (push, pop, native, Telegram Mini App ads) are typically playing a different game entirely: driving direct, immediate clicks to an operator offer rather than ranking a review site.

Understanding the difference matters strategically - if your model is paid traffic into operator-direct programs, you're not competing with Better Collective for a "spot," you're using an entirely different acquisition channel that operators value for its speed and scalability.

Income Access

Income Access, a Paysafe company, isn't a single operator's affiliate program either - it's gambling affiliate software: the affiliate-marketing tracking technology and network infrastructure that powers the affiliate programs for a large number of gambling operators. Affiliates typically encounter Income Access as the login and dashboard behind a specific operator's program, rather than signing up to "Income Access" as a standalone brand. Income Access previously ran its own in-house affiliate network with published commercial terms, but that network was discontinued around 2022 - any commission figures still circulating online under the Income Access name describe that discontinued network, not the current tracking-software business, so we don't republish them here.

Because it's infrastructure rather than one brand, commercial terms (RevShare/CPA/hybrid, payout thresholds, payment cadence) are set by whichever operator is running on the platform today, not by Income Access itself. What Income Access does standardize across the operators using it is the reporting layer - real-time stats, sub-affiliate tracking, postback support, and consolidated account management if you're approved across several Income Access-powered programs at once.

For affiliates managing multiple gambling programs simultaneously, recognizing which operators run on Income Access is genuinely useful - as a casino affiliate marketing platform, it means a broadly consistent dashboard experience across otherwise unrelated brands.

Promote casino & betting offers with TrafficSigma's fraud-filtered traffic!

Weigh commission model, payment cadence, and fit across all 13 programs

Every affiliate program casino operator markets says it pays "competitive rates," which is exactly why the terms differ more than they look at first glance - tier thresholds, GEO restrictions, and negative carryover rules vary enough that two "RevShare" deals can produce very different real payouts. We've also added a cookie-duration column here - a figure almost no comparison of gambling affiliate programs publishes. Where a program doesn't publish its cookie window, we use an en dash rather than guess. Use this table to compare all 13 side by side before applying.

Two more names come up constantly in this space but aren't on the list above because they're not operator programs an affiliate joins: Better Collective, a Nasdaq-listed affiliate media company, and Income Access, Paysafe's gambling affiliate software and tracking platform. Both are covered in the dedicated section above with the same Highlights format, minus a commission table row, since neither publishes (or has) a per-affiliate commission rate.

Your first gambling affiliate program: what to look for

Picking the right gambling affiliate program comes down to three factors that matter more than the headline commission rate: whether the commission structure (CPA, RevShare, or hybrid) matches your traffic's actual conversion and retention profile, whether the program's GEO and brand portfolio lines up with where you're already sending clicks, and whether the payout terms and reporting technology will hold up once you scale past a handful of daily conversions. A program with a slightly lower published RevShare tier but reliable monthly payments and real-time postback tracking will usually out-earn a higher-rate program with opaque terms and a black-box dashboard.

None of that matters, though, if you're not putting qualified traffic in front of these offers in the first place. That's the piece TrafficSigma is built for - push notifications, in-page push, pop/popunder, native, domain redirect, and Telegram Mini App traffic across 248+ GEOs, with the granular GEO, device, OS, and carrier targeting you need to match a specific affiliate program's approved markets, plus Micro Bidding and Target CPA optimization to keep your cost per depositing player inside whatever CPA or hybrid deal you've negotiated. Whether you're running cold traffic into a CPA offer or nurturing a RevShare cohort for long-term value, the traffic source matters as much as the program you pick.

Start scaling your campaigns with TrafficSigma